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Alamo Drafthouse To host A Clown Only Screening Of IT

8/24/2017

 
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​From Variety

An Austin, Tex., location of the Alamo Drafthouse is hosting a clown-only screening of the upcoming adaptation of Stephen King’s “It” the day after the film’s Sept. 8 premiere.
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According to the company’s website, the bizarre event requires that “all attendees should arrive dressed as a clown in order to attend.” The Mueller theater will also be hosting a “Barrell O’ Fun” pre-party, including “face-painters available for clown ‘touch-ups,’ a photo booth, raffles for prizes, and other terrifying merriment.”

The film is already projected to bring in quite a showing its premiere weekend, with early tracking putting it on pace to open to more than $50 million, an especially impressive number for an R-rated movie.

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