After months of anticipation, it's still a little hard to believe that the release of Stephen King's IT is almost here, and Warner Bros. Pictures is certainly working to celebrate the new movie in fun ways. We've seen some super creepy trailers and TV spots, but ahead of this weekend's release, at least one city has really ramped up for the IT premiere. In Sydney, red balloons are floating out of sewer drains in a perfect nod at the balloon that Pennywise offers his victims. If you check it out, perhaps you'll float too.
On Monday, the red balloons popped up in storm drains around Sydney, with some people on social media quickly making a connection between the red balloons and Pennywise, the clown at the heart of Stephen King's hit. A lot of these red balloons popped up in high traffic areas and even near office buildings, accompanied with a message about the upcoming movie's release. However, if you are just passing by one of these installations, it's the balloon you should see first